• Double Maxim was first brewed in 1901 and was initially called Maxim Ale.

  • Its was created to celebrate the return of the Maxim Gun detachment from the Boer War.
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  • Major Ernest Vaux - a member of the original brewing family - commanded the detachment which was part of the Northumberland Hussars.

  • Soon after launch Maxim Ale was reduced in strength following complaints from landlords - their customers kept falling asleep!

  • On 22nd July 1938. Maxim Ale was increased in strength again and renamed Double Maxim.